Fem was founded as an experimental project by 2 friends Ani and Gayane in 2020. Brand name comes from the French word “femme” which means women. All of the jewelry are handmade created by Ani’s mother, Nara, in Yerevan, Armenia. Before Fem’s launch Nara was making jewelry pieces for friends and family as a hobby. Now, as they have turned hobby into business, all of them design the lines and create unique accessories. Behind each creation there is a story, diligent work, devotion, attention to your piece and thoroughly thought-out details. Become a part of the story, wear Fem.
Artuyt was founded to make Armenian art known worldwide. Scarves with artists’ paintings and collages will not leave you indifferent. The beautiful and unique scarves will give you the chance to discover exquisite artifacts of the Armenian culture – beginning from the medieval times to the modern abstractionism.
4tyseven is inspired by the sophisticated simplicity of minimalism and hedonism. Its style is a quaint, minimalistic, laconic and an intellectual fashion statement.
In ancient times, Argentum was considered to be the metal of the moon and alchemists portrayed as a crescent. Brand's name refers to the silver's position in the periodic system. 4tyseven jewels are handmade in Armenia and brought to you by the best of silver masters.
“Arm Root” creates jewelry based on the Armenian heritage and modern technologies while preserving the age-old culture and rich traditions of silver art. Arm Root jewelry pieces present the art of Van Kingdom and Urartu as well as ornaments replicated from the Armenian architecture and khachkars (cross-stones).
The characters used for Matt art jewelry are born of a mind of an eight-year-old boy, who loves to express himself by drawing. Each character, be it the flying elephant Yuakok or any of his friends, becomes silver pendant and pin. These pieces of enamel art-jewelry are created in Armenia.
The concept of NUSH jewelry line is based on the idea of using the ancient Armenian ornaments in silver and vitreous enamel jewelry. Nush is inspired by the ability to revive the variety of Armenian ornaments and to display them in bright and modern colors using a rich palette of vitreous enamel. The technology of vitreous enamel requires only handmade production. Therefore, each piece is unique and exclusive.
«Իմ Զարդը» - Im Zard translates from Armenian as My Jewel. The company was founded in 2014 with the aim of presenting the rich heritage of ancient Armenian silver-work. In the process of jewelry making masters try to preserve the traditional techniques of silver making, with focus on quality.