Apricotta aims at giving a dazzling look to every woman by offering high quality, original, and exquisite handmade jewelry and luxury silk scarves. You can find your unique style by wearing these carefully selected, aesthetic products each of which has a story to tell. Whether you are a lover of minimalism, luxury or elegance, Apricotta jewelry and scarves are versatile and can help you create your own ravishing image and stand out on every occasion.
"Simplicity is the keynote of all true elegance."
Founder & CEO
Like the gemstone orange sapphire, the founder of Apricotta, Tatevik is exquisite and original, has an air of depth and elegance and a good touch of taste. Tatevik is smart and ambitious, likes bringing people together and can easily become the soul of the company.
Our extremely talented designer Ani is the emerald in our team. Due to her incredible sense of creativity Ani turns the simple into gold. Ani loves art and mountain hikes and is endowed with an amazing aura of friendship, peace and harmony.
Citrine, the sun stone, embodies the favourite colour of our photographer Hripsime. She is positive and energetic and captures the soul and the essence of the objects and people through the lens of her camera by giving them a new, captivating breath and creates a feeling of aliveness around them.
Now think of the stone amethyst: that’s our blog-writer Varduhi! If anything can describe her, it’s her insatiable curiosity about the surrounding world, mystery, romance and elegance. She stands for love and kindness and likes bringing inspiration and joy to people around.
We have selected the most exquisite pieces for fearless souls who opt for uniqueness.